Junior Achievement of the Eastern Shore Launches Updated Logo and Branding

Update Reflects Organization’s Evolution from a Supplemental Youth Development Program in the 1980s to a Vital Education Partner Today

Author: Ricky Pollitt
Community Involvement
Published: Tuesday, 07 Jun 2022

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Image caption: Inspired by Experience

Eastern Shore, MD – Junior Achievement of the Eastern Shore announced the launch of its updated logo and branding. It’s the first change to the Junior Achievement logo since 1986. The update reflects the organization’s evolution from a supplemental youth development program in the 1980s to a fully integrated K-12 education partner today.

JA helps students connect what they learn in school to life outside the classroom, especially when it comes to managing money, work and career readiness, and entrepreneurship.

“Junior Achievement has changed significantly over many years, and this update of our brand reflects that reality,” said Jayme Hayes, President of Junior Achievement of the Eastern Shore.

“We’ve worked closely with our partners in education, business, and the community to ensure that we deliver proven, life-changing learning experiences to students. This process, which includes the use of innovative learning technology, accelerated significantly over the course of the pandemic. The time just felt right to make this change to our brand to recognize what Junior Achievement has become.”

The brand update is also occurring globally, with JA operations in more than 100 countries worldwide beginning the process this year.
Since 1986, the Junior Achievement logo has consisted of a green triangle with three white or gold stairsteps in the triangle. The new logo, which resembles planes flying in formation or a flock of geese, borrows elements from the five previous JA logos.

The new logo and branding, which utilizes dark blue, turquoise, yellow, and green color elements, represents how one leader in the community, working in tandem with Junior Achievement, can impact many lives. Ultimately, by working together, we can all rise above. Junior Achievement envisions “a world where young people have the skillset and mindset to build thriving communities.”

The first part of the brand update will begin May 24 and will include websites, social media channels, and other marketing materials. The transition will also include updating curriculum, signage, buildings, and more and is expected to take a few years to complete.

About Junior Achievement of the Eastern Shore
Junior Achievement of the Eastern Shore is a non-profit organization dedicated to educating youth, grades K-12 both public and private, on financial literacy, work readiness, and entrepreneurship. Our hands-on, age-appropriate programs inspire youth to live within their means, prepare for the world of work and understand the free enterprise system. We are an enhancement to what kids learn in school and a direct link to real-life applications, making school relevant and increasing students’ engagement in the classroom.